Following a 3-day promotional campaign in newspapers, the Sizzle video from Players was simulcast on a number of television channels last night.
Since most of the Players trailers are just shots of gold biscuits and the grimacingly 'cool' burglars, an attempt has been made to structure this one a little differently. A quick montage of pencil sketch animation is quick to draw the 'oohs' but the rest of the promo sticks to "safe" territory. Umpteen glimpses of the safe of treasure, that is.
This video outlines the heist, giving you an idea of the why, what and who that the previous promos only hinted at. A sense of urgency is conveyed with characters counting down the time left for the main man - in this case, Abhishek Bachchan to successfully pull off the theft. Edited to the Players theme, the video is a one-minute gist of the premise of the film. Sonam Kapoor is the missing ingredient in this 'sizzler'.
The complete promo doesn't match up to the interesting opening and is fueled by some random action shots. Certainly doesn't justify the kind of promotion it had. The video doesn't seem likely to garner any new eyeballs - given the film was 2 days from release. (the day the promo hit).
Does Players make you wanna 'Go For Gold' ? Or does it make you wanna 'Go Away' ?
Drop me a line...
Players, produced by Viacom 18 Motion Pictures and directed by Abbas-Mustan, releases on 6th, January 2012.
Since most of the Players trailers are just shots of gold biscuits and the grimacingly 'cool' burglars, an attempt has been made to structure this one a little differently. A quick montage of pencil sketch animation is quick to draw the 'oohs' but the rest of the promo sticks to "safe" territory. Umpteen glimpses of the safe of treasure, that is.
This video outlines the heist, giving you an idea of the why, what and who that the previous promos only hinted at. A sense of urgency is conveyed with characters counting down the time left for the main man - in this case, Abhishek Bachchan to successfully pull off the theft. Edited to the Players theme, the video is a one-minute gist of the premise of the film. Sonam Kapoor is the missing ingredient in this 'sizzler'.
The complete promo doesn't match up to the interesting opening and is fueled by some random action shots. Certainly doesn't justify the kind of promotion it had. The video doesn't seem likely to garner any new eyeballs - given the film was 2 days from release. (the day the promo hit).
Does Players make you wanna 'Go For Gold' ? Or does it make you wanna 'Go Away' ?
Drop me a line...
Players, produced by Viacom 18 Motion Pictures and directed by Abbas-Mustan, releases on 6th, January 2012.
