Ghayal Returns Teaser Trailor :1990 Angry Young Man Redux

Now that Dabangg has given every A-list hero a good reason to be angry (on-screen, of course), the original fire-breathing, common man who is out to avenge his brother’s death in Ghayal (1990), is back with Ghayal Returns (what else).

The trailor opens with 2 memorable dialogues juxtaposed from different scenes from the original which features Sunny in one of his angriest diatribes against the police. ‘Uthaakar phenk do yeh vardi, aur pehen lo Balwant Rai ka patta apne galey mein, you b****ards !!’  (Throw away your police uniform and wear Balwant Rai’s leash around your neck, you b***ards !!).The Filmfare and National Awards Jury were bowled over. Existing Ghayal fans will identify, and its catchy enough for those who were too young to have caught it.  This is followed by a menacing, grandiose background score warning of the power to be unleashed in the next few seconds where we see that the man behind bars spewing vwnom at the cops is now a cop himself.

The next few shots simply show how Sunny: the cop - deflects a bullet at gunpoint and punches the baddies. All in slo-mo, magnifying the impact of every drop of blood and sweat that oozes from the villains. The promo ends with him in the classic Ghayal pose – his fist up next to his face, ready to punch the next bad ‘un. (pic below).

The tagline in the promo reads ‘the wounded who will tear the world apart…..’  Strange, considering the tagline of the first one was the same but in past tense!

The Deols who were uptil recently known to be shy when it came to facing the media and promoting their upcoming releases, till Yamla Pagla Deewana happened, to be precise have not only been quick to realize the power of marketing but have utilized it in full-force to unveil the teaser trailer of the sequel to the award-winning action drama.

The trailor was uploaded on The Deols official YouTube channel on the midnight of June 2^nd and also shared on their official Facebook fan page, which is barely two weeks old. The teaser was preceded by a video of Sunny Deol  on the YouTube channel telling his fans that he was back and telling (erm… commanding them) to ‘Like It’ and comment on it (but only good ones !).  The video was rather stern and stoic Sunny paaji-ishtyle and just the beginning. 

A  Bombay Times front page interview (two days after the trailor went up) with Sunny speaking on Ghayal Returns and more specifically the teaser would have reached a much wider audience. (At the time of publishing this post, the teaser had 51, 645 views – huge!)

The marketing push is well-coordinated across mediums and has worked in getting the views for the teaser. On the downside, am not sure how far the nostalgia element will work in this genre considering there are too many ‘angry men against the system’ these days. Bbuddah Hoga Tera Baap, Singham, Force – anyone? Plus, the fact that it’s called Ghayal Returns is really not helping.

Ghayal Returns directed by Ashwini Chaudhary and produced by Vijayta Films is slated to release in 2012.

We Want To Know: Is it just us or does the name Ghayal Returns make you want to look the other way too? Or can’t wait for what’s up ahead of the teaser?